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Diageo Buys Davos Brands LLC (Including Aviation Gin)

Diageo has agreed to acquire Davos Brands LLC for $610 million. The portfolio of brands includes Aviation Gin, which benefited from ...

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marketing private equity wine and spirits

Maximum Strategy: Honest Mint Mobile Ad

Exploring the cost of advertising during the Super Bowl was a light bulb moment for Mint Mobile investor (2019) Ryan Reynolds: why n...

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marketing private equity

Maximum Effort Productions

I have thoroughly enjoyed reading about Ryan Reynolds as a private equity investor. At the center of it all is a company he launched...

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marketing

Airbnb Gets Investors Attention with Cereal Boxes

Airbnb Inc. has one of the most unusual startup marketing strategies that separated it from the 600,000 small businesses established...

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marketing startup strategy venture capital