I have thoroughly enjoyed reading about Ryan Reynolds as a private equity investor. At the center of it all is a company he launched to help market Deadpool: Maximum Effort Productions (fantastic name). This venture was formalized in 2018 when Deadpool 2 raked in $785 million at the box office. He has since used Maximum Effort every time he makes an investment.
To avoid over-ornamentation and grandiosity of ideas and creativity, Reynolds and Dewey work on self-imposed stricter deadlines, break the advertising norms, and keep the ad budgets under $1 million. Two major clients of Maximum Effort Productions are Aviation American Gin and Mint Mobile, both of which Ryan Reynolds happens to hold ownership stakes in.