Why Startups Succeed

93% of all startups have to abandon their original strategy to become successful.

This means that successful companies don’t succeed because they have the right strategy. They succeed because they have enough cash left over after the first strategy fails to pursue a new strategy.

When the winning strategy is not yet clear, it’s important to be “patient for growth but impatient for profit.”

Once you have proof of concept, the dynamic reverses. With a viable strategy investors and leadership should become “impatient for growth and patient for profit.”

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Source: Clayton Christensen | How Will You Measure Your Life | P. 87 | 05/15/2012 | Visit