What would you suppose Walmart does to prepare for a hurricane? If you answered “analyze sales data” you are correct. Before Hurricane Frances hit Florida in 2004, Walmart learned that sales of strawberry-flavored Pop Tarts grew sevenfold during hurricanes.
“Based on their analysis, Walmart had trucks loaded with strawberry Pop-Tarts heading down Interstate 95 towards stores in the path of the hurricane. And indeed, these Pop-Tarts sold well.”