Clever Analytics... and Fashion

While we at ASM use a data-centric approach to understand the world of business and investments, number crunching can potentially provide a valuable window on virtually any subject or activity you can think of. As a case in point, Madé Lapuerta has built an audience in the mid-six figures with her Instagram account “Data, But Make It Fashion” (@databutmakeitfashion).

A self-described computer science person, Lapuerta fell in love with fashion while a student at Harvard, after watching the film McQueen—a documentary on British fashion designer Alexander McQueen. She initially saw these quantitative and qualitative pursuits as inherently separate, but over time realized she could create value for herself and others by combining them. Through her Instagram account, she now shares the results of her quantitative analyses of fashion trends with her growing audience.

What’s truly in style at any point in time? In the past, fashion lovers had to rely on the word of “influencers,” and the limited purview of their own eyes. No more. In the Elle article, Lapuerta explains how she analyzes social media to find creative ways of quantifying and analyzing reactions to, say, a post of Peso Pluma wearing a Prada vest, to verify how real a given trend is.

“Coming from a numbers and engineering background, it was very important for me to verify it. And a lot of times I find that it’s not verified. It’s not actually in….I see myself as a data scientist who really likes fashion.”

And like any good business person, she has built something rewarding and valuable by starting from pure passion.

data analysis
Source: Veronique Hyland | "The Data Scientist Cracking Fashion's Codes" | Elle | 05/02/2024 | Visit