A live entrepreneurial experiment showcasing the business model behind ASimpleModel.com. We published results until the website turned cash flow positive in July of 2017.
This video walks through my first two attempts to build a startup model for ASimpleModel.com. They are examples of what NOT to do. That said, I think it is important to understand the differences. Over the last three years I have experienced first hand how different a startup is from an operating company, and I think it is valuable knowledge worth sharing. This video series will attempt to provide that experience without the time and pain associated with getting a startup off the ground.
This video walks through the first useful financial model I built for ASimpleModel.com. The template tracks all expenses from June of 2012 through December of 2015: 43 months of data in total. It does not introduce a revenue model. The latter will be included in a future video. (Template available for download.)
This video explores the process of driving traffic to your website. There is no financial model associated with the video. The purpose is to explain how ASM came to attract a following online, and describe some of the resources used to achieve that goal.
This video uses historical data to project expenses and incorporates the revenue model. The monthly projection extends two years, but the focus is primarily on the first year (2016). In this video you will see the costs associated with maintaining the website, and three revenue scenarios. The objective, of course, is to have revenue grow and eventually cover expenses. (Financial model available for download.)
In this video the startup template we have been working on is updated with a formula better suited for the organization of ASM expense data. Where we previously used =INDEX and =MATCH to pull data, in this template =SUMIF proves to be an ideal solution. Presentation is also improved by the addition of a title page with hyperlinks to corresponding worksheets. (Template available for download.)
First business dashboard: In this video a business dashboard covering sales momentum, sales mix, expenses by category and dollars invested to date is presented on a single sheet. The video demonstrates how easy it is to update this information now that we have a template. The Excel file is available for download as well.