Facebook is entering the gaming space in an effort to compete with Twitch. Per an article in Variety, the social media giant recently started promoting its own streaming platform for gamers and is compensating popular Twitch personalities to make the switch:
“One of the most popular game broadcasters on Facebook so far is Darkness429, the internet handle of Tim Havlock. In late January, he switched from Twitch, where he had been live-streaming for about four years, to Facebook earlier this year and now has 180,000 followers on his page. When he left Twitch, he had 168,000 followers. Facebook is compensating Havlock, who lives in Port St. Lucie, Fla., but he declined to provide specifics on the arrangement.”
With Twitch now boasting 15 million active daily users and 2 million unique monthly broadcasters the social media giant has significant ground to make up.